Brochure

Soooooo..... SURPRISE! I'm running behind on getting the ball rolling on this brochure but it's in the works now! I was originally going to to fishing/ hunting / conservation/ wildlife in NEMO but the Missouri Department of Conservation's website is just a mess of pdf's and didn't have all that much content on it. I was kind of excited about doing it because I was going to photography my grandparents' land and my dad in full hunting gear and his four wheeler and stuff but I didn't have the desire to essentially write 3000 words of copy about hunting :( I've not moved to the CCF, Campus Christian Fellowship organization. I looked at their website, and when completely milked dry it has around 3500 words. I'm very active in CCF, so 3500 words paired with personal experience should get me to the magic 5000 much easier. I'm not trying to be a weenie and shy away from my first idea because it's hard, I'm being realistic.

 So I got it done! Whoo hoo!!! I'm pretty pleased with how it turned out. It started out as a hot mess that didn't really know what direction it wanted to go; I kink of had a lot of different things going on in it all at once, but once one idea was finally gone with, it really started to take shape. I chose colors out of CCF's current logo and then also applied a light cream to the whole background just to take the edge off the stark whiteness.
I completely hated finding all the copy for this piece, and I'm not usually much of a fan of these projects in general because I'm not very good at them, but once I finally got enough words in there, it really wasn't all that bad. I find large bodies of text to be very overwhelming so starting these kinds of newsletters or brochures takes me freaking forever!
Considering how long it took me to get the all the copy in, I went a bit over budget. I spend a great deal of my time, like I said, getting all the text in their, and then also, just figuring out what direction I wanted to take the piece. Overall I spent about 42 hours on the project from start to finish.